blog marketing

Markets are Still Conversations: Why Blogging is Necessary

Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Blog and get found, it’s the very first step in establishing a relationship in the online world.

The Possibilities of Blogging and Blog Marketing Are Underused

The possibilities of blogging are definitely not being put to optimal use. A lot of companies have no blog. This is unfortunate because blogs are real social media hubs and cornerstones of inbound marketing. But more importantly, blogs are read.