According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively.
B2B blogging can be tricky, but rewarding all the same. The hardest question may well be whether you even want to start one in the first place. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. …
Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. A personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI.
Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing. Look at how content is used in lead management, customer interactions and discover how B2B content marketing ultimately is…sales.