B2B marketing

Content Marketing: Marketers Finally Start Looking Inside the Box

Content marketing and the increasing attention paid to it in B2B marketing, is about the changes in the behaviour and wishes of the customers and prospects. A personalized and planned content marketing strategy results in more conversion, better customer relationships, lower cost-per-lead and higher ROI.

A Good Reason to Invest in B2B Marketing Content: Sales

Content plays such a crucial role in this digital era that a new discipline has evolved around it: ‘content marketing’. Content is important in both B2C and B2B marketing. Look at how content is used in lead management, customer interactions and discover how B2B content marketing ultimately is…sales.