There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
Footprints Online Are Not in Sand Read More »
Should you ignore negative tweets or comments on Twitter? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative
Tips on How to Handle Negative Tweets Read More »
Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.
Online Communities Are Like Coral: Give Them Space To Grow Read More »
Companies should understand that social networks may come and go, but people won’t stop being social online.
Social Media May be Trendy, but Socializing isn’t Read More »