Cap’n Crunch cereal was first brought to market in 1963. The Cap’n is an institution to generations of kids and fondly remembered as a part of childhood for many. It may have been during a nostalgic moment for the aforementioned childhood that drove the guys at “The Giant Steps” boutique marketing agency to go on a hunt for the Cap’n online and on social.
Smart Social Media: Where Is The Captain? Read More »
The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print.
The Ted Williams Story: Handling Your Mistakes Online Read More »
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
The Single Most Important Social Media Asset Read More »
The funnel is everything but linear and was it ever linear to start with? Only when you can track someone you can draw some conclusions with the necessary reserves. This applies for both B2B and B2C, although there are differences. It is however clear that the way to a purchase is ‘nonlinear’ and not a simple funnel.
The Nonlinear Buying Journey of The Cross-Channel Social Customer Read More »