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Ahoy Social Media! Cap’n on Deck!

The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right.

Ahoy Social Media! Cap’n on Deck! Read More »

Six Tips for Viral Marketing Success

Viral marketing has similarities with word-of-mouth and referral marketing, but is not quite the same. With viral marketing the focus lies more on wide spreading. In the first place, a viral marketing campaign’s success depends on the willingness of people to share the story. Six tips to succeed in viral marketing.

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The Final Destination for Social Media

But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?

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The Death of Email Marketing and a Bowl of Petunias

“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.”

The Death of Email Marketing and a Bowl of Petunias Read More »

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