Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.
Word of mouth marketing
The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
So, who do we trust when it comes to product recommendations online?