Should you ignore negative tweets or comments on Twitter? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative …
Social media monitoring
Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there. I’ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization.
Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal.
If you need some inspiration regarding your social media strategy and implementation, you’ll find these seven tips from Fortune 1000 companies worth reading.