Listen to Your Super-Consumers and Engage the Engaged to Grow Sales
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers clearly know what they need and want, buy a lot of what they need and don’t mind paying more to get it. Furthermore, they are “passionate and engaged, sometimes even a little obsessive”. And you really need them, more than you think.
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