Email marketing

Reactivating and Engaging Inactive Email Recipients in 8 Steps

Reality is dynamic. New communication channels come (and sometimes go), the needs of people change, everything changes. Looking at the (in-)activity of email subscribers is not a one-time exercise, it’s something that should be done regularly. In fact, when monitoring activity and performing all the steps repeatedly, you will probably pro-actively avoid having too much inactive recipients in the future.

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