The New Reality of eCRM
Ok, I think we all get carried away with what this conversation is. A large part of conversation in the real world is body language. In the digital world body language also plays a part in conversation.
CRM
Social CRM: Customer-Centricity And The Need For Redefinitions
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing, email marketing, etc. Customer-centricity is not some kind of slogan. It’s a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing the value of content, interactions …
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Calculating the Value of the Customer Life Cycle
The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the customers. CLV has everything to do with the present and the future. An introduction.