Online communities can take several forms and must be the foundation of any kind of consumer outreach. Communities are much like coral, as they grow, they attract others to the community and create more dynamic interactions. It’s up to marketers to create a space for the coral to form and nurture the growth around it.
Companies should understand that social networks may come and go, but people won’t stop being social online.
If you’re an association or nonprofit diving into social media, take a dip in the Think Tank first and you won’t end up all wet.
If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…