We are on the go and so is our inbox, according to a new report from eROI. For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.
Survey Reveals Mobile Email Trends: Where Is Your Subscriber? Read More »
Marketers must stop thinking about channels as different and start seeing the world with a wider view. Knock down the silos! Rip off the labels and stomp on them! As soon as you try to categorize something, your vision starts to narrow and you lose perspective.
Social And Other Marketing Labels: Rip Them Off And Stomp On Them! Read More »
Don’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
Don't Do Social, Be Social Read More »
Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do “something” with social media.
Blogs Are the Hubs of the Social Network Ecosystem Read More »