In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers clearly know what they need and want, buy a lot of what they need and don’t mind paying more to get it. Furthermore, they are “passionate and engaged, sometimes even a little obsessive”. And you really need them, more than you think.
Listen to Your Super-Consumers and Engage the Engaged to Grow Sales Read More »
People who specialize in social media marketing can learn a lot from email marketers. Because, ultimately both email marketing and social media marketing are about customer-centricity and of course just…marketing. Ten lessons.
Ten Lessons Social Media Marketers Can Learn from Email Marketers Read More »
When speaking about ROI, marketers seem to focus on channels, media, campaigns and programs. They look at the messages and their carriers. They seldom look at what really matters: the customer, his lifecycle value and buying journey, the bottom-line and the global picture.
Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures Read More »
The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. While ‘community’ is becoming the online business world’s hottest buzzword, building a community is not limited to people with a product to market. Four tips to build and engage a community.
Four Essential Community Building and Engagement Tips Read More »