Social Media Monitoring: Attentio Acquires 365Research

Social media monitoring : Attentio acquires 365Research

In 2010 we saw a lot of agencies consolidating resources and services via acquisition and it appears that 2011 will be no different. European social monitoring and research company, Attentio, just announced they’ve acquired 365Research, a market research technology company. According to Attentio, the move strengthens their technology and product proposition. … [Read more...]

Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals

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A while ago I talked with Jim Sterne about his latest book Social Media Metrics, a must for everyone that wants to have a measured and valuable social media marketing approach. Read Jim's thoughts on social media KPIs and metrics. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs we are introducing all the time when it comes down to social media. What can be measured and what can’t? This is what Jim answered: “Social media KPIs are all dependent on the individual organization and its goals. But generally, we are looking at 'impressions' or reach. How many people had the opportunity to see the message? Next, we want to track influence to see whom we should be catering to and making sure we treat them well. Then, there's the question of sentiment - something we may never be able to monitor technically - to help us get a handle on … [Read more...]