Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective.
Relevance is the key to persuade a buyer into the buying mode. All your search engine marketing and other online marketing efforts will go in vain if a prospective client finds you and it takes too many clicks with most questions unanswered on the landing page. Seven tips.
An online business that employs different strategies, such as live chats, to drive social participation by users on its website is said to be on the right track to make its onsite social optimization process a success. An introduction and three steps to follow.
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.
Despite all the improvements in the technology, search engines are still relatively dumb. The relevance of content plays a crucial role, as it should, and social dimensions are added to add some form of social context to content. But we are still a long way off from a search engine that understands the significance and purpose of our searches in a semantic and self-educative manner. There is also a price to pay for making the search engines increasingly smarter in function of our individual needs. That price is privacy.
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