Should businesses ignore Facebook for B2B marketing?

The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic.

Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs and LinkedIn, it certainly shouldn’t be ignored. Continue reading “Should businesses ignore Facebook for B2B marketing?”

Get over it! Social media doesn’t owe you a thing!

The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.

As the father of identical twins, I wonder if my dad simply grew tired of repeating himself and so decided to keep his lessons simple and few in number. Whatever the reason may have been, he focused on only a handful and he drove them home at every opportunity.

By all accounts my father (he’s almost 80) has led a good life and a wall of service plaques and awards attest to his community leadership and contributions. It’s is my father who more than anyone, taught me about community and how it is the core of that good life. He never expected recognition for his efforts. Oh, he got some, but he never expected it or expressed regrets when it didn’t happen.

“The world doesn’t owe you a thing son, just remember that.” – Gilbert H. Ducharme Continue reading “Get over it! Social media doesn’t owe you a thing!”