The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
Companies should understand that social networks may come and go, but people won’t stop being social online.
According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
What channels are marketers focused on and what tools are they employing in social media?
Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
Chris Donald’s dad weighs in on social media and boy does he have some things to say about it!
The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.
In the year of social media (2010) we also saw social gaming burst forth with huge numbers of people playing. eMarketer isn’t playing around when they predict that social gaming revenues will surpass $1 billion this year. When you notice that your local convenience store now carries FarmVille gift cards, you realize something is catching on.
According to Abacus Data, just over 60% of Canadian over 60 years old identify themselves as Facebook users. Usage increases gradually as age decreases: nearly 70% of 45-59 year olds, nearly 80% of 30-44 year olds, and 91% of millennials (those aged 18-29) have a Facebook account.
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I’ve also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I’ve become comfortably dumb. I don’t see the value or ROI for time spent.
People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users.
Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and confidence in order to make decisions.
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