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Home » Posts tagged 'cross-channel marketing'

Email vs Social: Channels Aren’t Social, Humans Are

By Jim Ducharme on 1:03 am in Email marketing, Social media marketing / View Comments

The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
The Power of Choice

By Jim Ducharme on 2:17 am in Brand marketing, Cross-channel / View Comments

We miss the point that the power actually resides in having the ability to make a choice and not in what that choice may lead to. In other words, we think it’s powerful because of the rewards it avails us, but really what is powerful is the fact that we can make a choice – any choice, good or bad.
The Death of Email Marketing and a Bowl of Petunias

By J-P De Clerck on 12:13 pm in Email marketing, Opinion / View Comments

“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” [...]
Parents are Social and Cross Channel Consumers

By J-P De Clerck on 12:50 pm in Content marketing, Cross-channel, Social media marketing / View Comments

According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
The Fusion Marketing Experience

By Jim Ducharme on 1:00 am in CRM, Cross-channel, Email marketing, Industry news, Social media marketing / View Comments

Fusion cuisine describes the art of combining different traditional styles to make something new and innovative. The object of chefs practicing this art is to expose their clientele to new tastes and dining experiences. On March 23rd in Brussels this culinary vision will be applied to online marketing when the Fusion Marketing Experience debuts. This [...]
The Social, Connected and Human Post-Crisis Changes In The Financial Industry

By J-P De Clerck on 9:20 pm in CRM, Cross-channel, Social media marketing / View Comments

If you want to see how corporations are changing their culture to be customer-centric, consistent across all channels, more participative, intensively use data and turn them into action, and embrace the social changes, take a close look at what the top banks that “get it” are doing out there.
Five Major Marketing and Communication Changes In The Social Media Age

By J-P De Clerck on 8:47 am in Cross-channel, Social media marketing / View Comments

A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.