It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [...]
Scott Cohen from Inbox Group offers some tips on how to handle “blogger’s block”.
Did the internet start up because of communities or did it start up and flourish because of the need for more efficient means of communication?
Don’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
Many businesses don’t have a blog yet. Too bad since blogs are really social media hubs and more. But there is hope. Since blogs are almost a must for all businesses that want to do “something” with social media.
Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there.
Corporate blogs are a way of getting the inter-human dialogue going. And those dialogues are precious. You cannot talk and listen to ‘companies’ and ‘consumers’, only to people. Blog and get found, it’s the very first step in establishing a relationship in the online world.
The possibilities of blogging are definitely not being put to optimal use. A lot of companies have no blog. This is unfortunate because blogs are real social media hubs and cornerstones of inbound marketing. But more importantly, blogs are read.
People who specialize in social media marketing can learn a lot from email marketers. Because, ultimately both email marketing and social media marketing are about customer-centricity and of course just…marketing. Ten lessons.
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