Conversion: 18 Reasons Why People Leave your Website

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Attention and interest are scarce on the Web. So, when you have the attention of the Internet user taking the effort to visit your site, it's important to provide them what they want fast, the safe route to conversion. Removing hurdles to that quest is one of the goals of conversion optimization. Take away frustrations and optimize the user experience. Kissmetrics made an interesting infographic, showing eight reasons why people leave a website and adding tips to avoid it. We added a few more so you can have a better conversion rate by looking at what people want and...don't want. … [Read more...]

The Two Second Rule

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How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?! To understand the effectiveness of your online presences in communicating with visitors, and especially first time visitors, you have to put yourselves in the customers shoes. Judging by many sites, some design and marketing folks expect visitors to lean-back, pour themselves a cup of tea and enjoy the “immersive experience” they have built. Perhaps that's why the simplicity and standard layout of social sites is more appealing to many visitors - they don't have the time or the urge to learn a new site. So how long is too long? When doing a heuristic review of a site I always apply the 2 second rule. It’s a good rule of thumb to assess whether a companies offer and services are clear. Here’s why I use this rule of thumb, counting … [Read more...]

Tips to Optimize Conversion of Online Forms

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Recently Jo Roberts and Anne Yastremski from MarketingProfs wrote a post with 14 ways to improve the conversion of online forms. A worthwhile theme as it is firstly often forgotten and secondly very important. Apart from all tools that we have to trace the preferences and demands of people, online forms play a crucial role in the entire customer life cycle of the digital client and prospect. From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. Maybe one day I will include the 14 tips in a broader post with more advice but in this post I would like to look at the role of online forms in a cross-channel and customer-driven view of interaction and conversion. To improve the conversion of online forms one should obviously take a look at the total process that all the web forms are part of. A form to subscribe for a newsletter is not the same as the one used for a survey or an e-commerce transaction, to provide … [Read more...]