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The Ted Williams Story: Handling Your Mistakes Online

tedwilliams

The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print by online commentators. Putting aside all the emotionally charged debate regarding copyright, let’s take a look at how you should respond when you do something online which is perceived as negative or even a mistake. 1 – Have a human explain your actions According to the Dispatch it took 3 days for YouTube to take down the video. Once it was taken down, all the Dispatch did was post a dry statement about copyright to their website. The response from those commenting was overwhelmingly negative and predictable. The moment the video came down there should have been an editorial posted explaining their actions and welcoming feedback. In … [Read more...]

Filed Under: Opinion, Social media marketing Tagged With: , ,

Successful Ways To Create User And Community Involvement

community

Communication today is all about creating engagement and involvement and to create experiences for the individual user or receiver. This is also the case for the many organizations, brands or companies who want to get their messages across on the web. People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. Get in your audience’s shoes In order to create user involvement, as a communicator you need to get into the habit of prioritizing your audience. You shouldn’t only be involved in your own products or services even though your ultimate goal may to be get this across. But in order for you to create successful communication, you need to place yourself in the shoes of your audience, … [Read more...]

Filed Under: Community marketing, Social media marketing Tagged With: , , , , , , , ,

Five Tips to Improve SEO Using YouTube

online video

To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. Think about the ways you can use YouTube as a blogger, within social media and increasingly in other communication and marketing channels. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. There are dozens of possibilities to get your video (channel) found in Google. Now, why would you want that? Well, first of all, because as a marketer you will put your online videos for a reason: that they get seen and spread. However, also because your YouTube channel can be a traffic builder towards your site or blog. Now, don not think that YouTube tomorrow will become your first source of traffic. But if your online videos are relevant, people will be curious to see who’s behind … [Read more...]

Filed Under: Online video, Search engine marketing Tagged With: , ,