The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print.
People get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users.
To most marketers, YouTube is known for its possibilities regarding word-of-mouth, viral marketing and for its integration possibilities within other environments. However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes.
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