Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter.
The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]
There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
In our rabid need to draw attention to ourselves, what’s real anymore?
This week Jeff Cormier posted an excellent piece at Next Web about content ownership at various photo sharing sites. After investigating, Jeff found that some photo sharing sites don’t assure that you and you alone own the content. In fact, some Terms of Service state that while you own the photos, your posting them gives [...]
Just in case you missed them, five of our most popular posts.
According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
What channels are marketers focused on and what tools are they employing in social media?
Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
Chris Donald’s dad weighs in on social media and boy does he have some things to say about it!
Twit Cleaner is noise reduction for Twitter users…
People may be all “a twitter” about Twitter, but can it make any money? That’s a question that comes up quite a bit regarding one of the leading social media platforms on the planet right now. eMarketer is predicting Twitter could earn $150 million in revenue in 2011. That’s a big boost compared to 2010…
Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I’ve also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I’ve become comfortably dumb. I don’t see the value or ROI for time spent.
Twitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers.
Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective.
One of the most sought after answers in Social Media is whether or not engagement in social networks such as Twitter or Facebook directly correlates to customer acquisition, retention, and advocacy. Before we can earn customers however, we have to recognize that at any given time, there are also prospects. And, prospects require information and confidence in order to make decisions.
What better process is there than connecting in the stream; talking and engaging with people and then moving towards direct contact in the form of face-to-face or at least telephone. By all means get in there to engage and chat but please don’t play the 140 game only. It really is good to talk.
Social media marketing, just like all forms of marketing, is mainly about long-term relationships: building relevant interactions with prospects and customers that lead to a two-way increase of value and loyalty. Read tree simple tips to get there.
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