It may surprise you that social media shares some qualities with the more traditional medium of radio. Obviously the technology is very different, but there is a good deal which bloggers and social media people can learn from radio done right. Here are five key things social media can learn from radio: One-to-One communication Good [...]
Customer Experience, even with all of the corporate and media attention its gotten the past decade, is still sort of a mystery. Many companies either bucket the discipline into some form of Customer Service or Marketing, thus limiting the group’s ability to reach across the organization. Other companies allow Customer Experience to live in silos [...]
If you need some inspiration regarding your social media strategy and implementation, you’ll find these seven tips from Fortune 1000 companies worth reading.
Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it.
Scott Cohen from Inbox Group offers some tips on how to handle “blogger’s block”.
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
Obviously, Dr. Honeydew is a proponent of testing! On every episode of the Muppets, he would be demonstrating and testing some new invention. So, since testing is so important, it seemed a good idea to look to his years of testing examples for some basic tips about testing your marketing via email and the web.
We miss the point that the power actually resides in having the ability to make a choice and not in what that choice may lead to. In other words, we think it’s powerful because of the rewards it avails us, but really what is powerful is the fact that we can make a choice – any choice, good or bad.
B2B blogging can be tricky, but rewarding all the same. The hardest question may well be whether you even want to start one in the first place. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [...]
One issue of concern which always comes up when considering a company blog and comments, regards the inevitable negative ones. It’s a valid concern because at some point you will get critical or negative comments and unless you plan on never taking any position on anything, you will almost certainly have to deal with someone [...]
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