When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy […]
Why Aren’t You Promoting Your Social Profiles? 10 Ways to Make it Happen Read More »
The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
Word-of-Mouth Marketing: The Ostrich Factor Read More »
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration
Marketer's Important Objectives for Social Media in 2011 Read More »
13% of social network fans and followers of a company or brand want to be called upon to do something.
Highlights from European Social Media and Email Marketing Study Read More »