Should you ignore negative tweets? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter.
The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read [...]
Social Media Day by design is a pretty free-form event. Some local events are strictly GT parties and some are trying to add a little more. At the Social Media Day event at Hangar 26 in Antwerp on June 30th, J-P De Clerk and team have put together a great party and networking event! But, [...]
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it [...]
When going through numerous articles on social media strategies it dawned on me that there was a glaring omission: tactics on how to promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter. While it may sound odd, cross marketing is an essential part of a successful social media marketing strategy [...]
The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [...]
13% of social network fans and followers of a company or brand want to be called upon to do something.
What channels are marketers focused on and what tools are they employing in social media?
Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it.
Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense.
If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…
Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
Did the internet start up because of communities or did it start up and flourish because of the need for more efficient means of communication?
So, who do we trust when it comes to product recommendations online?
Oliver Blanchard has led a pretty interesting life. He served in the French Fusiliers before moving to the US and working with a variety of B2B and B2C Fortune 500 companies and SMBs. He’s currently runs BrandBuilder Marketing and functions as senior strategist. He helps companies develop, build, integrate, manage and measure social media programs. [...]
When people mention social media marketing, it’s all too easy to think they are referring to Facebook and just Facebook. However, social media marketing spans a number of channels such as Twitter, social sharing sites and of course, your blog. A holistic approach targeting all channels and a blog as the central hub is a [...]
I used to go “tubing” on a river not far from Toronto. Tubing is where you ride an old tire inner-tube down a river or creek. On this particular river, part of the fun is that there are some pretty good rapids which give you a bit of a rush. My wife and I went [...]
In 2010 we saw a lot of agencies consolidating resources and services via acquisition and it appears that 2011 will be no different. European social monitoring and research company, Attentio, just announced they’ve acquired 365Research, a market research technology company.
Interact and join
Browse Categories
Social Marketing Forum:
Designed by
Copyright © 2012 Social Marketing Forum:. All rights reserved.
Contact us via email
Connect on Twitter
Talk to us on Facebook
Ask & share in the community
