The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
Just tweeting a subject line and link from a blog (be a post by you or a post on another blog) is not always the most effective way to drive traffic to the post. If the subject line is really good, that can certainly be effective, but there are other options to get people’s attention [...]
The study surveyed 70 Belgian communication and marketing professionals regarding their use of social media. It certainly appears that based on this survey, Belgian marketing professionals have a way to go yet.
The fact is that because of social media and our connected world, word-of-mouth is both your best friend and potentially your fiercest foe.
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [...]
Just in case you missed them, five of our most popular posts.
Ed note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got [...]
Every industry (professional or not) has its own terminology which is often used as a verbal “Masonic handshake” to reinforce the idea that those in the know belong to a group with special knowledge.
According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
I think it’s about time for social media and the web in general to reconsider and retool how we present advertising.
The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
I knew this event was going to be different from your standard online marketing conference, but until you experience it, you just don’t realize how refreshing a whole new presentation style such as this can be!
Twit Cleaner is noise reduction for Twitter users…
The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right.
Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
Generating word-of-mouth advertising effectively takes effort and time. It means someone on your staff has to find the influencers then nurture and encourage them. At times it’s akin to herding cats, but trust me, it’s worth the effort!
According to a report from Media Audit on social media users, where we happen to be in life means different frequency and usage of different channels. It won’t come as any surprise that younger respondents with no kids are the most active on Facebook, Twitter or Myspace. However, the study also found that adults with children were much more likely to be on social sites.
Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards?
Fusion cuisine describes the art of combining different traditional styles to make something new and innovative. The object of chefs practicing this art is to expose their clientele to new tastes and dining experiences. On March 23rd in Brussels this culinary vision will be applied to online marketing when the Fusion Marketing Experience debuts. This [...]
In the year of social media (2010) we also saw social gaming burst forth with huge numbers of people playing. eMarketer isn’t playing around when they predict that social gaming revenues will surpass $1 billion this year. When you notice that your local convenience store now carries FarmVille gift cards, you realize something is catching on.
It seems great minds do think alike. My thoughts on the thoughts of some thought leaders on content marketing.
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