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Home » Posts tagged 'research'

Google Survey Says Marketers Should be Ga-Ga for Smartphone Growth

By Jim Ducharme on 1:20 am in Mobile, Research / View Comments

People use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom.
Report: Future Plans for Focus in Social Marketing

By Jim Ducharme on 1:00 am in Research, Social media marketing / View Comments

According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
Social Relationships: Why You Want Old Friends And Not Only Digital Natives

By J-P De Clerck on 5:19 pm in Research, Social media marketing / View Comments

Perhaps I am generalizing, but older people tend to know the value of relationships better than many younger people do. They understand the importance of communicating with their family and friends. They’ve had a lifetime to understand that there is nothing more important in this world than the relationships you build.
Avoid Social Media Marketing Wobble Worry: Select

By J-P De Clerck on 9:00 pm in Research, Social media marketing / View Comments

According to a new report, time and resources are the biggest hurdle preventing marketers from entry into the social channel. Many companies are trying to be in too many social media places at once and have too many plates spinning at the same time. Select your goals and channels, depending on your business and customers.
Businesses Fail Incorporating Social Media Due To Lack Of Plan and Key Players Defining It

By J-P De Clerck on 3:57 pm in Research, Social media marketing / View Comments

There are many reasons why businesses fail incorporating social media. From corporate culture to overemphasizing message and medium to ignoring the listening priority to short-term tactics. One of the reasons is obviously also a lack of strategy and planning which clearly came forward in a report by Digital Brand Expressions.