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Home » Posts tagged 'online marketing'

10 Stats: Why is Grandma Using Facebook and Uncle Joe Using Twitter?

By Chris Tompkins on 11:48 pm in Social media marketing / View Comments

10 Social Media Statistics That May Surprise You about such things as Facebook.
5 LinkedIn Must Haves

By Chris Tompkins on 1:00 am in B2B marketing, B2C marketing, Inbound marketing, Social media marketing / View Comments

With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it [...]
The Power of @

By Jim Ducharme on 1:06 am in Brand marketing, Community marketing, Opinion, Social media marketing / View Comments

Symbols do a lot of very important things in our society. The “@” symbol may prove more relevant to future generations than the peace symbol has for others. The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey.
The Power of Choice

By Jim Ducharme on 2:17 am in Brand marketing, Cross-channel / View Comments

We miss the point that the power actually resides in having the ability to make a choice and not in what that choice may lead to. In other words, we think it’s powerful because of the rewards it avails us, but really what is powerful is the fact that we can make a choice – any choice, good or bad.
The New Reality of eCRM

By Jim Ducharme on 3:30 am in B2B marketing, B2C marketing, CRM, Email marketing / View Comments

Ok, I think we all get carried away with what this conversation is. A large part of conversation in the real world is body language. In the digital world body language also plays a part in conversation.
Dave Chaffey: The Online Value Proposition

By Jim Ducharme on 2:41 am in B2B marketing, B2C marketing, Brand marketing, Social media marketing / View Comments

Ever been to a web site and wondered ‘Why am I here?’, ‘How does this help me?‘ or ‘Does this site give me what I need?’. And then left shortly afterwards?
Oliver Blanchard: Think Beyond Marketing

By Jim Ducharme on 3:30 am in Blogging, Social media marketing / View Comments

Oliver Blanchard has led a pretty interesting life. He served in the French Fusiliers before moving to the US and working with a variety of B2B and B2C Fortune 500 companies and SMBs. He’s currently runs BrandBuilder Marketing and functions as senior strategist. He helps companies develop, build, integrate, manage and measure social media programs. [...]
The Fusion Marketing Experience

By Jim Ducharme on 1:00 am in CRM, Cross-channel, Email marketing, Industry news, Social media marketing / View Comments

Fusion cuisine describes the art of combining different traditional styles to make something new and innovative. The object of chefs practicing this art is to expose their clientele to new tastes and dining experiences. On March 23rd in Brussels this culinary vision will be applied to online marketing when the Fusion Marketing Experience debuts. This [...]
What Makes Good Online Marketing Content?

By Jim Ducharme on 4:48 pm in Blogging, Content marketing, Opinion / View Comments

The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?