There has been a lot of talk about the power of mobile marketing. From text marketing to applications, the market is abuzz with the “power of mobile.” For some businesses it seems like a perfect fit, while other companies struggle to see the value of implementing a mobile marketing strategy. That’s why when I read [...]
According to a new report from eMarketer, mobile web usage in Western Europe will double by 2015.
One of the most attractive things about smartphones is their ability to provide connectivity on the road – in fact, that’s the most attractive thing about them in my opinion. However, that use is still heaviest among the early adopters or “power users” and it’s not always smooth surfing and latte all around for them.
Here where I live a debate has been going on for the last year or so regarding the value of cell phones as learning tools in school.
We are on the go and so is our inbox, according to a new report from eROI. For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.
When speaking about ROI, marketers seem to focus on channels, media, campaigns and programs. They look at the messages and their carriers. They seldom look at what really matters: the customer, his lifecycle value and buying journey, the bottom-line and the global picture.
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