Email vs Social: Channels Aren’t Social, Humans Are
The people we market to will make the decision as to what channel is best suited to their needs and that’s the only choice which matters. Everything else is simply politics and drama.
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Validation is the Prime Reason for Content Sharing
Validation is a primary motivator in human society and since the virtual world is a reflection of the analog one, it is here as well.
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Highlights from European Social Media and Email Marketing Study
13% of social network fans and followers of a company or brand want to be called upon to do something.
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Fusion Marketing Experience Wrap Report
I knew this event was going to be different from your standard online marketing conference, but until you experience it, you just don’t realize how refreshing a whole new presentation style such as this can be!
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Email Marketing Testing Tips from Muppet Labs
Obviously, Dr. Honeydew is a proponent of testing! On every episode of the Muppets, he would be demonstrating and testing some new invention. So, since testing is so important, it seemed a good idea to look to his years of testing examples for some basic tips about testing your marketing via email and the web.
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The Death of Email Marketing and a Bowl of Petunias
“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” [...]
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The Fusion Marketing Experience
Fusion cuisine describes the art of combining different traditional styles to make something new and innovative. The object of chefs practicing this art is to expose their clientele to new tastes and dining experiences. On March 23rd in Brussels this culinary vision will be applied to online marketing when the Fusion Marketing Experience debuts. This [...]
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What Makes Good Online Marketing Content?
The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?
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The Biggest Social Media Mistake: Too Much Information
Social media mistakes are easy to make, especially when you type before you think. Sure you might want to share a little personal information about yourself, but too much information can be a professional and social media killer. An example.
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Advanced Use Of Social Media Sharing Tools In Email
Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. But sharing tools are just a tiny detail in the convergence of social and email. Some thoughts on taking your social email marketing some steps further.
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Leverage Social Media Effectively And Increase Conversion Rates
Bryan Eisenberg and his brother, Jeffrey, need no introduction. Here is an interview about social media and content with conversion specialist Bryan. After all, there is a strong correlation between content, search, conversion and social media.
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Survey Reveals Mobile Email Trends: Where Is Your Subscriber?
We are on the go and so is our inbox, according to a new report from eROI. For some time now the focus of email marketers has been getting to the inbox and making sure that the message is compatible with whatever email client the subscriber is using. Mobile devices started out at a reasonably slow pace, but this is accelerating as would a sled on an icy slope.
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Three Customer-Centric Landing Page Tips
Landing pages form a crucial part of your global online marketing conversion optimization processes and strategy. Relevance and customer-centricity play a crucial role in them. It’s all about optimizing the experience of the visitor, prospect or customer. Three tips to improve your landing pages from that perspective.
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Online Privacy Matters: People Are Responsible And So Are Marketers
To really be a part and thus, get the most out of any community online or off, you must share part of you and to some degree relinquish a little precious privacy. However, perspective is absolutely vital to avoiding the pitfalls of online privacy. Marketers: don’t play with people’s digital identity, your reputation is at stake.
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Relevant Cross-Channel Email Interactions Using Explicit and Implicit Customer Data
Starting an email dialogue is like the perfect date. You know what you’re up to, but don’t want to frighten your date. So start by asking just enough data to do your job without overdoing it. Friction, or the specific resistance due to over-demanding of user data, is a key influencer in email acquisition.
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Marketing Dialogues: From Dating to Real Relationships
Starting an email dialogue is like the perfect date. You know what you’re up to, but don’t want to frighten your date. So start by asking just enough data to do your job without overdoing it. Friction, or the specific resistance due to over-demanding of user data, is a key influencer in email acquisition.
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Ten Lessons Social Media Marketers Can Learn from Email Marketers
People who specialize in social media marketing can learn a lot from email marketers. Because, ultimately both email marketing and social media marketing are about customer-centricity and of course just…marketing. Ten lessons.
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Reactivating and Engaging Inactive Email Recipients in 8 Steps
Reality is dynamic. New communication channels come (and sometimes go), the needs of people change, everything changes. Looking at the (in-)activity of email subscribers is not a one-time exercise, it’s something that should be done regularly. In fact, when monitoring activity and performing all the steps repeatedly, you will probably pro-actively avoid having too much inactive recipients in the future.
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