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Top of the Pops: Five of Our Most Popular Social Media Posts

Top of the Pops: Five of Our Most Popular Social Media Posts

You may have noticed that we have a nifty little feature on our right nav bar which lists our most popular posts. Have you checked them out yet? Well, just in case you missed them the first time around, allow me to share a few of our most popular posts with you today! The Two Second Rule by Dave Chaffey Whether it’s welcoming a visitor to your site or social presence, the answer seems “not very long at all”. But, exactly how long do you have to make visitors “Think, Feel, Do”?! Brand Marketers & Social Media: Great Expectations by Jim Ducharme The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability. Somewhere in the middle of all this we have the question of how much a social media brand fan is … [Read more...]

Filed Under: Social media marketing Tagged With: , , ,

Dave Chaffey: The Online Value Proposition

Dave Chaffey @ Fusion Marketing Experience

We’ve got a stellar line up of online marketing thought leaders as keynote speakers this year for the Fusion Marketing Experience in Brussels, March 23, 2011. Dr. Dave Chaffey is sure to be one of our big hitters! Dr. Dave Chaffey is the CEO and co-founder of Smart Insights. He’s been amassing experience and expertise in internet marketing and business technology since 1994 and has made a career out of sharing this knowledge and experience with students and professionals. He’s a much sought after consultant, passionate educator and published author. Dr. Chaffey is just the kind of chef we want cooking up new ideas about online marketing at the Fusion Marketing Experience. When we started putting this conference together, we went looking for leaders in the field who are “thought disruptors” and have a passion for bringing new ways and new ideas to share with others. It’s that passion they have for sharing ideas and the desire to help others take those ideas to the … [Read more...]

Filed Under: Brand marketing, Social media marketing Tagged With: , , ,

The Two Second Rule

conversion decision usability concept

How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?! To understand the effectiveness of your online presences in communicating with visitors, and especially first time visitors, you have to put yourselves in the customers shoes. Judging by many sites, some design and marketing folks expect visitors to lean-back, pour themselves a cup of tea and enjoy the “immersive experience” they have built. Perhaps that's why the simplicity and standard layout of social sites is more appealing to many visitors - they don't have the time or the urge to learn a new site. So how long is too long? When doing a heuristic review of a site I always apply the 2 second rule. It’s a good rule of thumb to assess whether a companies offer and services are clear. Here’s why I use this rule of … [Read more...]

Filed Under: Conversion optimization, Usability and design Tagged With: , , , , , , ,