If you want to see how corporations are changing their culture to be customer-centric, consistent across all channels, more participative, intensively use data and turn them into action, and embrace the social changes, take a close look at what the top banks that “get it” are doing out there.
Customer-centric thinking and working is the main driver in all marketing changes, we are going through, including social media marketing. Customer-centricity is not some kind of slogan. It’s a necessity for businesses and is achieved through direct and indirect processes of listening, understanding, providing relevance and optimizing value.
A whole new range of social channels has joined existing interaction channels and have shifted the focus from communicating as in messaging to communication as a balanced mix of cross-channel dialogues where listening is key. Five major changes in the social media age.
Interact and join
Browse Categories
Social Marketing Forum:
Designed by
Copyright © 2012 Social Marketing Forum:. All rights reserved.
Contact us via email
Connect on Twitter
Talk to us on Facebook
Ask & share in the community
