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To Social Media with Love
Opinion, Social media marketingJune 29, 2011 1:00 am
5 Things Social Media can Learn from Radio
Blogging, Content marketing, Social media marketingJune 27, 2011 1:49 am
Social Media Day Know Hows
Social media marketingJune 24, 2011 12:14 am

Home » Posts tagged 'brand marketing'

Social Media Swimming Lessons

By Jim Ducharme on 1:00 am in Brand marketing, Social media marketing, Social media monitoring / View Comments

Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it.
7 Social Marketing Insights

By Jim Ducharme on 1:00 am in B2C marketing, Brand marketing, Content marketing, Relationship marketing, Social media marketing / View Comments

I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
Five Key Soft Benefits of Social Media for Small Business

By Jim Ducharme on 1:10 am in Brand marketing, Relationship marketing, Social media marketing / View Comments

Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense.
The Marketing Power of Online Communities

By Jim Ducharme on 1:01 am in Brand marketing, Community marketing, Social media marketing / View Comments

If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…
Viewing the Future of Television

By Jim Ducharme on 1:00 am in Brand marketing, Content marketing / View Comments

What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way.
The Fusion Marketing Experience

By Jim Ducharme on 1:00 am in CRM, Cross-channel, Email marketing, Industry news, Social media marketing / View Comments

Fusion cuisine describes the art of combining different traditional styles to make something new and innovative. The object of chefs practicing this art is to expose their clientele to new tastes and dining experiences. On March 23rd in Brussels this culinary vision will be applied to online marketing when the Fusion Marketing Experience debuts. This [...]
Marketing And Branding in Social Gaming

By Jim Ducharme on 6:00 am in B2C marketing, Brand marketing, Research, Social media marketing / View Comments

In the year of social media (2010) we also saw social gaming burst forth with huge numbers of people playing. eMarketer isn’t playing around when they predict that social gaming revenues will surpass $1 billion this year. When you notice that your local convenience store now carries FarmVille gift cards, you realize something is catching on.