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All Blog Posts (128)

Fast Company: The Influence Project

I am involved with the Influence Project and would truly appreciate your help. The favor would involve going to the link that is included below. Once you access the link, you will have the opportunity to vote for me. As a result, I can expand my influence and hopefully move up the ranks. By no means feel obligated either and please feel free to help at your earliest convenience. Just so you know, the landing page takes a while to load and retrieve the relevant information.

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Added by Ryan Schoenefeld on July 29, 2010 at 7:00pm — No Comments

Is Luxury and Social Media an Incompatible Match?

As an industry that is known for avant-gardism, innovation and creativity, it may not be immediately apparent why luxury brands and social media have

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Added by Sara Riis-Carstensen on July 25, 2010 at 11:31pm — No Comments

Future of Advertising in Social Age

What is the future of advertising in Social Age?… Continue

Added by Harish Kotadia, Ph.D. on July 25, 2010 at 3:55am — No Comments

WHY DOES SOCIAL MEDIA MARKETING WORK?

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Added by Henry Kretchmer on July 22, 2010 at 3:19am — 1 Comment

Digital Marketing Budgets on the Rise

A Search Engine Land article by Chris Sherman makes a prediction for the marketing landscape in 2010. The article titled, “Report: Digital Marketing Budgets to Increase in 2010,” presents a situation that may arise. However, during a recession is it truly necessary to expand the grasp of marketing, specifically digital marketing?

The report was generated by Econsultancy

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Added by Ryan Schoenefeld on July 19, 2010 at 11:00pm — No Comments

Thinking relevance is thinking customer and value

The word ‘relevance’ is omnipresent in marketing literature these days. Of course, it’s a term that can be explained in many ways. I myself use it mostly in the context of ‘valuable’ for the people with which you, as a marketer, interact. Think, for example, of the relevance of the content on your blog for your target group, the relevance of the information in your e-mails, or the relevance of the information that you spread through all kinds of social media.

But relevance is more than… Continue

Added by J-P De Clerck on July 15, 2010 at 8:57am — No Comments

The Social Media Landscape and Where We Fit In

This day in age it has become increasingly important to create a business model that focuses on social media integration. With this in mind, an organization should obviously not stray from normal day-to-day business operations, but should consider establishing an on-line organizational presence. This doesn’t necessarily mean only Facebook, Twitter, Linked-In and MySpace; take the time to explore your options and see what could be successful for your own organization.

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Added by Ryan Schoenefeld on July 12, 2010 at 7:30pm — No Comments

Do you have a social media (marketing) plan? Most don't

Earlier this week I did a post about a survey by US-based Digital Brand Expressions that showed that a lot of companies integrate social media into their strategy unprepared and without a clear plan. This is not the first time that a lack of goals, planning, cross-divisional cooperation, and even strategy regarding social… Continue

Added by J-P De Clerck on July 8, 2010 at 10:30am — No Comments

The Dynamic Definition of Social Media Marketing

I was recently asked how I would define the nature of social media
and social marketing. As a result, I pondered what social media means to
me and how I would specifically describe it. All-in-all, I personally
think that social media defies definition and overall classification,
because in a sense it comes down the approach that people use.

However, I am sure there are peop… Continue

Added by Ryan Schoenefeld on July 6, 2010 at 10:30pm — 1 Comment

Six sure-fire tips to connect with customer service professionals; two traps to avoid

Two managers, each leads a large team of professionals who deliver services to customers, and each with a parallel story at the moment.

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Added by Marc Sokol on July 6, 2010 at 4:33pm — No Comments

When will we visit the StarTrek Holodeck ?

A major lifestyle brand in the travel industry recently asked me to give a presentation about social media (and its future). Nothing special there, beside the fact that - for me - the future of social media ... is in mobile media. Research points out that the 'social media revolution' caused mobile media to finally break through. Yes, Apple did help a bit ;-) but it's just a fact that people want to stay connected (vs reachable) to their (social) networks. Furthermore, it seems that people with… Continue

Added by Nick Decrock on June 17, 2010 at 5:46pm — No Comments

Knowledge Management critical in Social CRM

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Added by Harish Kotadia, Ph.D. on June 17, 2010 at 6:41am — No Comments

Social Media: The New Front End of CRM System

Customer Relationship Management (CRM) systems have undergone a fascinating technological transformation over the last decade, starting as client-server apps, followed by web-enabled CRM apps (where users can access CRM application over internet using their web browsers).

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Added by Harish Kotadia, Ph.D. on June 16, 2010 at 11:00pm — No Comments

Setting up a social media marketing strategy: the employee perspective

To actively engage in social networking conversations a business needs to have a customer-oriented attitude.

Many companies claim to have such an attitude and even position themselves as customer-centric brands. However, becoming truly customer-centric requires lots of changes and doesn’t happen overnight. It requires cross-divisional collaboration and for many managers and employees a huge shift in their mentality.

Customer-centricity has to stretch over all employe… Continue

Added by J-P De Clerck on June 16, 2010 at 10:38am — No Comments

Social CRM – Explained!

In one of my

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Added by Harish Kotadia, Ph.D. on June 11, 2010 at 9:05pm — No Comments

YouTube plays and increasing role in movie marketing

Earlier this year, AdvertisingAge posted an interesting article regarding the important role YouTube today plays in the movie marketing business.

Like other businesses, entertainment business too relies on effective marketing to reach a wider audience base. With numerous films being released worldwide, it is impor… Continue

Added by J-P De Clerck on June 7, 2010 at 9:46am — No Comments

Facebook’s revolution: re-inventing marketing (think before you click on ‘Like’)

On a recent post, I drew an historical comparison to show how Facebook’s new features, opening up its ‘likes’ and other functionality to the entire Web, could spawn a new era of the Web. My interpretation is that this is a first step into a new sea of opportuniti

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Added by Alexandre Vandermeersch on June 4, 2010 at 2:15pm — No Comments

Has social media "connected" us?

In the last five years, something truly amazing happened online: people started talking. On digital channels, that is. People have always been talking of course.

Websites popped up with the sole promise of connection, bringing people together through social profiles, chat-based applications, and providing almost every users out there with a PC or mobile device, internet connection, and time to spare the opportunity to connect with people from all over the globe.

The endless… Continue

Added by J-P De Clerck on June 2, 2010 at 5:45pm — No Comments

How to measure social media: social media metrics

In his new book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel.

Purists will say that the Internet is not a actual communication channel and they’re also correct. The Internet is nothing more than a gigantic collection of interconnected servers and a mass of… Continue

Added by J-P De Clerck on May 30, 2010 at 11:30am — No Comments