Giedrius Ivanauskas's Page

In the introduction

Sales, sales, sales - there is only one final and ultimate goal for any business. Don’t get me wrong, I understand that companies have to build relationships, develop brands and cherish their communities, but all that love for the consumer come with the price of the sale. Even though, these two words often don’t go together in

Just wanted to share this short brilliant talk about leadership and community management by Dere Sivers. A few lessons to learn for the community managers:

• You have to make it easy for people to follow you


• You have to become “equal” with people who follow you and know how to transfer the sentiment.


• You have to remember that followers attract more followers – not the leader.

I hope you enjoyed this video and have a great Easter eve

So what James Bond and social media expert have in common? Well, apparently quite a lot. I’ve noticed this ad by MI6 (UK equivalent of CIA) on the train which said:

"Knowing what intelligence to gather and who to target is at the heart of everything we do at MI6."

I think this phrase should be written in capital letters on every social media practitioner’s notebook as it seems too often people in social media forget why they ar