Online Analytics from a Managerial Perspective

Increasing conversions, reducing acquisition costs and optimizing online marketing activities are often cited as key reasons for venturing into web analytics. Properly installing the tool is a challenge in itself but even when done successfully, unexpected issues surface and the value of online analytics quickly fade.

This workshop isn't about using web analytics tools or optimizing your marketing campaign. This course is looking at online analytics from a managerial perspective.

This workshop will go through an assessment of your online analytics goals and objectives from a business, marketing and web executive’s point of view. You will learn about the critical success factors and the process that will enable you to plan for future advancement.

Specifically:

- Strategic methodology to evaluate your current and desired situation
- How to leverage the six critical process areas of a successful data driven organization
- Tips & tricks to define realistic objectives aligned with your business... how to measure & achieve them!
- How to determine the resources and investment required to advance to the next level
- How to communicate effectively, be a change agent and overcome internal political storms
- Several real-life examples, failures & successes.

• < Previous Event
• Next Event >

Comment