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To Social Media with Love
Opinion, Social media marketingJune 29, 2011 1:00 am
5 Things Social Media can Learn from Radio
Blogging, Content marketing, Social media marketingJune 27, 2011 1:49 am
Social Media Day Know Hows
Social media marketingJune 24, 2011 12:14 am

Home » Social media marketing (Page 2)

Top of the Pops: Five of Our Most Popular Social Media Posts

By Jim Ducharme on 1:00 am in Social media marketing / View Comments

Just in case you missed them, five of our most popular posts.
Spelling Out Social Media

By Shannon Holato on 1:00 am in Social media marketing / View Comments

Ed note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. I loved the acronym approach he took as it really got [...]
Social Media Lingo: The Masonic Handshake

By Jim Ducharme on 1:21 am in Opinion, Social media marketing / View Comments

Every industry (professional or not) has its own terminology which is often used as a verbal “Masonic handshake” to reinforce the idea that those in the know belong to a group with special knowledge.
7 Social Media Engagement Tips from the Fortune 1000

By Jim Ducharme on 1:00 am in Brand marketing, Social media marketing, Social media monitoring / View Comments

If you need some inspiration regarding your social media strategy and implementation, you’ll find these seven tips from Fortune 1000 companies worth reading.
Highlights from European Social Media and Email Marketing Study

By Jim Ducharme on 1:00 am in Email marketing, Research, Social media marketing / View Comments

13% of social network fans and followers of a company or brand want to be called upon to do something.
Report: Future Plans for Focus in Social Marketing

By Jim Ducharme on 1:00 am in Research, Social media marketing / View Comments

According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
Report: Where Marketers are Focusing in Social Media

By Jim Ducharme on 1:00 am in Research, Social media marketing / View Comments

What channels are marketers focused on and what tools are they employing in social media?
Social Media Swimming Lessons

By Jim Ducharme on 1:00 am in Brand marketing, Social media marketing, Social media monitoring / View Comments

Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it.
You Don’t Own Facebook

By Scott Cohen on 1:00 am in Social media marketing / View Comments

Think about it: If all you do is post on Facebook, and suddenly Facebook shuts down tomorrow, what are you left with?
Social Media Will be Back After this Break from Tradition

By Jim Ducharme on 1:00 am in Blogging, Opinion, Social media marketing / View Comments

I think it’s about time for social media and the web in general to reconsider and retool how we present advertising.
Sh*t My Dad Says About Social Media

By Christopher Donald on 1:00 am in Opinion, Social media marketing / View Comments

Chris Donald’s dad weighs in on social media and boy does he have some things to say about it!
Brand Marketers & Social Media: Great Expectations

By Jim Ducharme on 1:00 am in Brand marketing, Social media marketing / View Comments

The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.
Stop the Presses! Social Media Means Having an Opinion! Damn!

By Jim Ducharme on 1:00 am in Opinion, Social media marketing / View Comments

Giving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot.
7 Social Marketing Insights

By Jim Ducharme on 1:00 am in B2C marketing, Brand marketing, Content marketing, Relationship marketing, Social media marketing / View Comments

I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
Five Key Soft Benefits of Social Media for Small Business

By Jim Ducharme on 1:10 am in Brand marketing, Relationship marketing, Social media marketing / View Comments

Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense.
The Marketing Power of Online Communities

By Jim Ducharme on 1:01 am in Brand marketing, Community marketing, Social media marketing / View Comments

If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…
SMBs Find Value in Social Marketing

By Jim Ducharme on 12:44 am in Social media marketing, Word of mouth marketing / View Comments

Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
Fusion Marketing Experience Wrap Report

By Jim Ducharme on 12:01 am in Brand marketing, Email marketing, Events, Social media marketing / View Comments

I knew this event was going to be different from your standard online marketing conference, but until you experience it, you just don’t realize how refreshing a whole new presentation style such as this can be!
Social Media: You Can’t Always Get What You Want…

By Christopher Donald on 6:32 pm in Social media marketing / View Comments

Social media can be a daunting channel for some; For others, it can be downright frustrating. You put in some time, energy, and resources, only to see no real value in return—at least no real ROI value. Chances are you’re looking at social media the wrong way. Using social channels to drive purchases is hard even for those with deep pockets. Still, you see companies allocating large budgets to social media. That’s because they have a plan (possibly).
Twitter Noise Reduction: The Twit Cleaner

By Jim Ducharme on 12:00 am in Social media marketing, Social media optimization / View Comments

Twit Cleaner is noise reduction for Twitter users…
The Power of @

By Jim Ducharme on 1:06 am in Brand marketing, Community marketing, Opinion, Social media marketing / View Comments

Symbols do a lot of very important things in our society. The “@” symbol may prove more relevant to future generations than the peace symbol has for others. The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey.
Thoughts On Social Capital And Currency

By J-P De Clerck on 12:01 am in Opinion, Social media marketing / View Comments

The economy, life itself and even our self-perception is relational but one can’t deny that economical, cultural and corporate changes are happening in what is called the ‘social media age’. And, although social media are not the key drivers in these changes, the ‘social’ dimension definitely is part of them. But let’s not get too philosophical
Ahoy Social Media! Cap’n on Deck!

By Jim Ducharme on 12:01 am in Social media marketing / View Comments

The story of how a small boutique marketing company proved to the big boys what social marketing can do when done right.