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Social Business and Big Data: the Business Intelligence Goldmine

Social Analytics for Marketing and Sales Effectiveness Framework

Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective,  just this number know that we have produced more than 90% of all online data that exists in the world today within the past two years. Combined, this online data equals Big Data. And it has a lot to do with business intelligence. Being exceeding interested in the talk of Big Data, I’m inspired by the research and development of Big Data related software and applications. Especially the articles of Jeremiah Owyang and Raj De Datta regarding Big Data and Big Data Applications (BDAs) are interesting. … [Read more...]

Filed Under: Customer analytics, Marketing ROI, Social business, Social CRM, Social media marketing, Social media monitoring Tagged With: , , , , , , ,

HootSuite Acquires Seesmic and Goes for Corporate Gold

HootSuite welcomes Seesmic users

HootSuite acquires Seesmic. It's probably the news of the day in social media land. There are several reasons to assume HootSuite is going for the corporate user. HootSuite started out as one of the many social media management tools many years ago. However, the company has been continuously innovating and adding new features, making it increasingly more interesting than several other social media management tools with similar and even higher price points. HootSuite recently integrated a bunch of new productivity social apps to its app directory, including SocialBro, GoPollGo, NeedTagger and Videolicious. And so today news hits HootSuite acquires Seesmic. … [Read more...]

Filed Under: Social media marketing, Social media monitoring Tagged With: , , , ,

Real-Time Response is not a Holy Grail

London-2012-Olympics-Stadium-opening-ceremony-copyright-Pete-Tripp-iStockPhoto

They were dubbed the first social media Olympics ever. And they are. When London 2012 is over, gazillions opinion pieces will be posted with titles such as “Ten Crucial Social Media Lessons from the Olympics 2012.” In fact, it’s already happening now. I wanted to stay far away from them (whic doesn’t mean some will be probably good) but couldn’t resist after today… Social media has a few important characteristics. Two of them are the speed of real-time and the human dimension. Yep, social is indeed a people’s thing. We often herald the virtues of what we call a real-time economy. So do I, in a sense. The real-time nature of social is a gift for those who are ready to listen. … [Read more...]

Filed Under: Opinion, Social media marketing, Social media monitoring Tagged With: ,

Tips on How to Handle Negative Tweets

dealing with negative tweets

Should you ignore negative tweets or comments on Twitter? If not, what should you do? It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. In this post I want to offer some tips on what ou should and should not do when you encounter a negative tweet. I think it’s reasonable that the first thing which pops into one’s head when they see a negative tweet is some anxiety about what the commenter might say next if you engage them. I’m not a psychologist, but I suspect it’s a human quirk of nature that we like to take the path of least resistance and hope if we ignore a problem it might go away. Unfortunately, that’s pretty much the worst thing you can do in this context. That’s because it’s not just … [Read more...]

Filed Under: Customer service, Social media marketing, Social media monitoring Tagged With: , ,

Defining & Applying Social Media Intelligence

Defining & Applying Social Media Intelligence

Yesterday I posted about how important it is to use social media to monitor the brand conversations going on out there. I’ve just been reading a whitepaper from Forrester titled: “Defining Social Media Intelligence” which lists in detail how social media intelligence can be applied in an organization. The author, Zach Hofer-Shall provides real examples and includes services and programs in his examples which can help you apply social as outlined below. You can download the whitepaper here. Reputation management This is one of the more obvious applications of social media monitoring and perhaps one of the most powerful. Brand protection Monitoring online discussions can help brands detect and react to copyright infringements globally. Competitive research Social media can be very effective at monitoring what your competitors are up to with new products, but more importantly, how people are reacting to those products and how they think your offerings match up with … [Read more...]

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Social Media Monitoring: The Virtual Duck Blind

Social Media Monitoring: The Virtual Duck Blind

We’ve all heard horror stories about dad or mom trying to assemble something like a ten speed bike on Christmas Eve for the child and the frustration, mayhem and even unintentional comedy which resulted. The words “some assembly required”, are feared by most parents with good reason. The “buyer’s high” feeling can quickly be replaced by frustration when things don’t go as planned initially. Take for example installing something such as a Windows operating system. You’ve got a lot of expectations and high hopes for what it can do, but first you have to install it and that can make assembling a kid’s bike on Christmas Eve seem like a walk in the park by comparison. In fact, the installation experience was such a problem that years ago, Microsoft set out to improve the experience by (of all things) hiring an anthropologist to observe and monitor humans installing Windows. They wanted to know what worked and what didn’t and what the main pain points of the process … [Read more...]

Filed Under: Social media marketing, Social media monitoring Tagged With: , ,

Social Media Manners Matter

Social Media Manners Matter

When did it become acceptable to not hold open a door for those entering right behind you? The elderly for instance. Or, how about those who no longer show respect to women, allowing them to board a bus or train first, have the front seat of the car or simply waiting to sit down until they have been seated. Maybe it is just the way that my father raised me, but I feel as if there has been a MAJOR lack in the common respect for one another. So many seem to have lost their sense for manners. Social Media has allowed for this shift in mentality to manifest at a rapid pace. No longer are personal phone calls or hand written letters worth the effort. “I’ll just send them a Facebook message or post something on their wall.” Sometimes that is acceptable; let’s say if you are mentioning a simple happy birthday to an acquaintance or congratulations for good news that was shared. However, there is a fine line of acceptability and flat out dis-respect. Allow me to share a personal … [Read more...]

Filed Under: Opinion, Social media monitoring Tagged With: , ,

7 Social Media Engagement Tips from the Fortune 1000

7 Social Media Engagement Tips from the Fortune 1000

I wanted to share with you some interesting tips gleaned from a whitepaper by dna13 titled: “How Fortune 1000 Companies are Harnessing the Power of Social Media”.  There’s some good wisdom here and I’ve added my comments below each of the take-aways to (hopefully) provide a bit more depth. dna13 was acquired by CNW Group in 2010     dna13’s Top 7 List: Social Media Engagement Take-Aways from the Fortune 1000   1. Create an online community of brand loyalists and take their ideas into consideration (listening to the community comes up most often in polls) One recent survey stated that upwards of 30% of those following a brand via social media want to be called on to do or contribute something. Communities are all about contributing and while it’s normally a minority who actually do, the power of brand communities comes in large part from the feedback they offer and the ideas they generate. Don't dictate to your online community! Involve … [Read more...]

Filed Under: Brand marketing, Social media marketing, Social media monitoring Tagged With: , , , , ,

Social Media Swimming Lessons

Social Media Swimming Lessons

Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it. There are a lot of pitfalls and hungry alligators which could ruin your whole day. So, I thought I would focus today on trying to offer some advice to those just thinking about starting out in social media. I hope this helps and if you have any tips to add, please comment. If you have the resources than bringing in some outside expertise to help you ramp up on social media is certainly a sound idea. Of course, not everyone has those kinds of resources and that’s who I’m writing this post for. Even so, outside consultants can provide some guidance and the right tools, but you still have to jump in the water (watch out for the alligators!) and learn how to swim for yourself. I can promise you that at some point there's a very good chance someone won’t like … [Read more...]

Filed Under: Brand marketing, Social media marketing, Social media monitoring Tagged With: , , , ,

The Final Destination for Social Media

The Final Destination for Social Media

It’s amazing how much of the conversation around social media focuses on…social media itself. That is, the tools. Blog posts with “social media” in the title tend to get higher readership than posts about SEO, white papers or just about any other marketing topic. Tweets about Twitter statistics generate far more retweets than if the topic is email statistics. None of this is bad of course, just interesting. It shows we’re still collectively in the shiny-sparkly stage when it comes to social media. That’s natural, part of the way we (particularly early adopters) are made: we are fascinated by new technologies until they become part of the fabric of everyday life, at which point we collectively shift our focus to the utility of the tool rather than the technology itself. And social media tools are complex, so it will likely take a while to reach this stage. What will social media look like when it's mature? But let’s take a mental leap through time; what will social … [Read more...]

Filed Under: Social media marketing, Social media monitoring Tagged With: , , , ,

Social Media Monitoring: Attentio Acquires 365Research

Social media monitoring : Attentio acquires 365Research

In 2010 we saw a lot of agencies consolidating resources and services via acquisition and it appears that 2011 will be no different. European social monitoring and research company, Attentio, just announced they’ve acquired 365Research, a market research technology company. According to Attentio, the move strengthens their technology and product proposition. … [Read more...]

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