The “social media”, blogging, expert and marketing world is far from the social world as it may seem to the neutral observer out there. Sometimes it’s a very nasty one. But at least now the observer has a voice. And so have I. Use your voice. Don’t let anyone silence you. Now and in 2011. Happy New Year.
Twitter is the CB radio of the new millennium. Realizing this connection gives us a glimpse at what is going on now, why it happens and where it might go. It should also help keep things in perspective for business trying to leverage it to reach potential customers.
Marketers must stop thinking about channels as different and start seeing the world with a wider view. Knock down the silos! Rip off the labels and stomp on them! As soon as you try to categorize something, your vision starts to narrow and you lose perspective.
Don’t just ‘do’ social you have to ‘be’ social! Let that thought percolate a bit. It’s not about the tools or the agencies or the stats. It’s about having a culture in your company which IS social. This means more open communication both internally and externally.
To really be a part and thus, get the most out of any community online or off, you must share part of you and to some degree relinquish a little precious privacy. However, perspective is absolutely vital to avoiding the pitfalls of online privacy. Marketers: don’t play with people’s digital identity, your reputation is at stake.
Interact and join
Browse Categories
Social Marketing Forum:
Designed by
Copyright © 2012 Social Marketing Forum:. All rights reserved.
Contact us via email
Connect on Twitter
Talk to us on Facebook
Ask & share in the community
