To Social Media with Love
You don’t “win” social media, you participate. You join the community which drives it and you serve that community and enrich it.
Home » Opinion
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Get over it! Social media doesn’t owe you a thing!
The currency of social media derives value from the contributions we all make to community. That currency has no central bank or IMF dictating its worth. You are not a dollar bill, you are a person and you have much to offer the communities you are part of.
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Footprints Online Are Not in Sand
There is no “undo” button for the web. What you say today in anger or in a moment of thoughtlessness can come back and haunt you. Most especially if you are so motivated by negative emotions that you feel compelled to write or voice a rant on it and then post it to a blog or media sharing site.
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Corporate Networking: That was then this is Now
Social networking, remote working and collaboration are putting a whole new spin on corporate networking.
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Twitter Customer Service Should not be Lipstick on a Pig
When the passion and commitment of your social media front line people is not reflected in your processes and not shared by your customer service reps or even supported by your corporate culture or values, you are shooting yourself in the head.
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Validation is the Prime Reason for Content Sharing
Validation is a primary motivator in human society and since the virtual world is a reflection of the analog one, it is here as well.
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Social Media: The Labels of Anonymity, Authenticity, and Authority
In our rabid need to draw attention to ourselves, what’s real anymore?
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Photo Sharing: Who’s Pic is it Anyway?
This week Jeff Cormier posted an excellent piece at Next Web about content ownership at various photo sharing sites. After investigating, Jeff found that some photo sharing sites don’t assure that you and you alone own the content. In fact, some Terms of Service state that while you own the photos, your posting them gives [...]
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Social Media Manners Matter
Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal.
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Social Media Lingo: The Masonic Handshake
Every industry (professional or not) has its own terminology which is often used as a verbal “Masonic handshake” to reinforce the idea that those in the know belong to a group with special knowledge.
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Questions to Ask About Social Media & Security in the Office
Annie Tsai adds her thoughts regarding the value of social media in the office and some of the tough questions you should be asking.
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Social Media Will be Back After this Break from Tradition
I think it’s about time for social media and the web in general to reconsider and retool how we present advertising.
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Sh*t My Dad Says About Social Media
Chris Donald’s dad weighs in on social media and boy does he have some things to say about it!
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Social Media, Good for Business and Bad for the Office?
I don’t dispute that Twitter and Facebook etc can be distracting. However, what I’m contemplating here is whether you should be blaming the technology or your own hiring and management practices.
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Stop the Presses! Social Media Means Having an Opinion! Damn!
Giving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot.
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Consumer Choice is the Silver Lining of Cloud Computing
Cloud and mobile are bringing us to an epoch in technology where it will move with us rather than us having to come to it.
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Fusion Marketing Experience: Learning in the Hallways
I believe that at trade conferences and conventions, the real learning happens in the hallways. It’s in between the structured presentations that people get together and test their ideas to see how they’ll hold up in casual discussion with peers. Even with Twitter providing keynote real time play by play and any back and forth [...]
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The Power of @
Symbols do a lot of very important things in our society. The “@” symbol may prove more relevant to future generations than the peace symbol has for others. The staggering potential to connect us to countless others around the globe and allow interaction with them is a lot of potency for one symbol to convey.
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Thoughts On Social Capital And Currency
The economy, life itself and even our self-perception is relational but one can’t deny that economical, cultural and corporate changes are happening in what is called the ‘social media age’. And, although social media are not the key drivers in these changes, the ‘social’ dimension definitely is part of them. But let’s not get too philosophical
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The Death of Email Marketing and a Bowl of Petunias
“Curiously the only thing that went through the mind of the bowl of petunias, as it fell, was, ‘Oh no, not again.’ Many people have speculated that if we knew exactly *why* the bowl of petunias had thought that we would know a lot more about the nature of the universe than we do now.” [...]
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A River Called “Social”
I used to go “tubing” on a river not far from Toronto. Tubing is where you ride an old tire inner-tube down a river or creek. On this particular river, part of the fun is that there are some pretty good rapids which give you a bit of a rush. My wife and I went [...]
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What Makes Good Online Marketing Content?
The issue of emotional response is often overlooked and I agree. Perhaps it is overlooked because it is that underlying common denominator and not a separate factor. The question I’m asking here is: Can content in email or online marketing provoke any action without some kind of emotional response?
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The Ted Williams Story: Handling Your Mistakes Online
The story just won’t die and that, as ironic as it might be, is probably what the editorial staff at the Columbus Dispatch would like. Since pulling down the video one of their readers posted at YouTube featuring Ted Williams (the homeless man with the golden voice), the paper has been widely chastised and slammed as a dinosaur of print.
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