Should businesses ignore Facebook for B2B marketing?

The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic.

Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs and LinkedIn, it certainly shouldn’t be ignored. Continue reading “Should businesses ignore Facebook for B2B marketing?”