Branded Customer Communities: What Consumers Expect

Branded customer communities infographic - source GetSatisfaction

Can branded customer communities drive more revenue than Facebook ads? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. Branded customer communities provide more possibilities. … [Read more...]

The Internet: A Decade of Explosive Growth and Changes

10 years internet

Can you still imagine a world or business without Internet? Almost impossible, isn’t it? Especially young people often wondered how their parents managed things without Internet over a decade ago. Shopping, research, communication, these days it all happens online. Bestedsites.com created an infographic, 'The Internet, A Decade Later', showing the change of the internet the past 10 years. Some numbers are really astonishing. Did you know that just a decade ago the average download time of a webpage was 16 seconds (!) and today only 6 seconds? And even back then was downloading music quite popular, but it took 12,5 minutes on a 56k modem, today only 18 seconds! … [Read more...]

Content Marketing Evolutions and the Essence of Successful Content

The three factors of successful content according to InboundWriter

Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more 'visual' forms of content, eBooks, blog posts and other written content marketing formats remain important too. The fact that search engines are still crucial sources of traffic plays a big role here. Blog post headlines are good ways to attract attention, for instance. … [Read more...]

Should businesses ignore Facebook for B2B marketing?

Facebook in B2B Marketing (vs Linkedin) Infographic

The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic. Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs and LinkedIn, it certainly shouldn’t be ignored. While many strictly distinguish between Facebook as the ‘consumer environment’ and LinkedIn as the B2B place-to-be, in many countries and demographics Facebook is so popular that professionals use it both for personal and business reasons. They simply know how to distinguish between friends, family and professional contacts. Furthermore, there is a new generation of B2B buyers: the social ones. They are more used to social platforms and can be compared with the ‘connected consumer’. … [Read more...]

Main Barriers for M-Commerce: Mobile Behavior and Experiences Matter

M-commerce is set to soar

A recent survey by Webcredible looked in-depth at the behavior of smartphone users. The survey indicates that they do not use mobile commerce (a.k.a. m-commerce) more extensively for some easy-to-solve main reasons. When focusing more on the mobile shopping experience, many of these barriers for m-commerce can be overcome. The three issues that concerned smartphone users and prevented them from using their devices to engage in m-commerce revolve around:. Safety and security. Connectivity. Screen size. … [Read more...]

How to improve personal branding? Get yourself ranked in Google!

Personal Branding Google Ranking

So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your presence on social media. Google ranks personal social profiles quite well, so make sure you are there for personal branding reasons. However, which network should you choose? Which is the most important one? According to data summarized in the personal branding infographic of BrandYourself below, the major player is Linkedin. Not really surprising as it is currently the most important business and work related social network and community. … [Read more...]

Display Advertising on Facebook versus Google: Who Wins?

Facebook versus Google advertising - source Wordstream

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype. Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic. … [Read more...]

Conversion: 18 Reasons Why People Leave your Website

KISSmetrics - required registration

Attention and interest are scarce on the Web. So, when you have the attention of the Internet user taking the effort to visit your site, it's important to provide them what they want fast, the safe route to conversion. Removing hurdles to that quest is one of the goals of conversion optimization. Take away frustrations and optimize the user experience. Kissmetrics made an interesting infographic, showing eight reasons why people leave a website and adding tips to avoid it. We added a few more so you can have a better conversion rate by looking at what people want and...don't want. … [Read more...]

QR Codes: Focus on the Benefit, not the Technology

QR codes infographic

Using QR codes is an easy way to connect with your customers and prospects. However, most of the time they are used from an ‘innovation’ perspective rather than being part of a mobile strategy. Did you ever wonder why your QR code is not used, or is not leading to the expected results and goals? Probably, because your boss just wanted to step into the hype or your agency told you so. However, nor your site, nor your target audience was ready. … [Read more...]

London 2012: More Tweets in One Day than During the Whole Bejing Games

London 2012 ruled on Twitter - source BT

The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. Several media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? In a blog post, BT shares a few numbers. As the company took care of the infrastructure, you won’t find them anywhere else. … [Read more...]

The Untapped Brand Advocacy Potential of Loyalists

Customer loyalty

Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many possibilities to enhance brand advocacy tapping into the power of specific groups, including loyal customers. 27.5% of marketers even admit they have not mobilized brand loyalists and loyal customers to become active advocates. Furthermore, there is an untapped brand advocacy potential regarding the 'regular Joe' and even the own workforce. As the infographic below by NBRII shows, 20% of businesses don't even have a strategy for customer loyalty (let alone, brand advocacy). The solutions are simply and the reasons to improve customer loyalty are diverse. However, it requires work and planning. … [Read more...]