Category Archives: Infographics

Should businesses ignore Facebook for B2B marketing?

The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic.

Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs and LinkedIn, it certainly shouldn’t be ignored.

While many strictly distinguish between Facebook as the ‘consumer environment’ and LinkedIn as the B2B place-to-be, in many countries and demographics Facebook is so popular that professionals use it both for personal and business reasons. They simply know how to distinguish between friends, family and professional contacts.

Furthermore, there is a new generation of B2B buyers: the social ones. They are more used to social platforms and can be compared with the ‘connected consumer’. Continue reading

How to improve personal branding? Get yourself ranked in Google!

So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your presence on social media.

Google ranks personal social profiles quite well, so make sure you are there for personal branding reasons. However, which network should you choose? Which is the most important one?

According to data summarized in the personal branding infographic of BrandYourself below, the major player is Linkedin. Not really surprising as it is currently the most important business and work related social network and community. Continue reading

Display Advertising on Facebook versus Google: Who Wins?

Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?

Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype.

Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic. Continue reading

QR Codes: Focus on the Benefit, not the Technology

Using QR codes is an easy way to connect with your customers and prospects. However, most of the time they are used from an ‘innovation’ perspective rather than being part of a mobile strategy.

Did you ever wonder why your QR code is not used, or is not leading to the expected results and goals? Probably, because your boss just wanted to step into the hype or your agency told you so. However, nor your site, nor your target audience was ready. Continue reading

London 2012: More Tweets in One Day than During the Whole Bejing Games

London 2012 ruled on Twitter - source BT

London 2012 ruled on Twitter – source BT

The London 2012 Olympics are over but more data are popping up, showing the social and digital dimension of the Games. Several media and blogs already looked at Twitter stats and other numbers but what about the peaks and the actual data traffic? In a blog post, BT shares a few numbers.

As the company took care of the infrastructure, you won’t find them anywhere else. Continue reading

Customer loyalty

The Untapped Brand Advocacy Potential of Loyalists

Brand advocates are among the most powerful sources of social recommendations, word-of-mouth and sales in this social era. However, businesses ignore or forget many possibilities to enhance brand advocacy tapping into the power of specific groups, including loyal customers.

27.5% of marketers even admit they have not mobilized brand loyalists and loyal customers to become active advocates. Furthermore, there is an untapped brand advocacy potential regarding the ‘regular Joe‘ and even the own workforce.

As the infographic below by NBRII shows, 20% of businesses don’t even have a strategy for customer loyalty (let alone, brand advocacy). The solutions are simply and the reasons to improve customer loyalty are diverse. However, it requires work and planning. Continue reading