The first social network that comes to mind when thinking about B2B social media marketing is obviously LinkedIn. However, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups. An overview and an infographic.
Business buyers are people and they also use Facebook. Although Facebook is generally less used in the buying process than blogs and LinkedIn, it certainly shouldn’t be ignored.
While many strictly distinguish between Facebook as the ‘consumer environment’ and LinkedIn as the B2B place-to-be, in many countries and demographics Facebook is so popular that professionals use it both for personal and business reasons. They simply know how to distinguish between friends, family and professional contacts.
Furthermore, there is a new generation of B2B buyers: the social ones. They are more used to social platforms and can be compared with the ‘connected consumer’. Continue reading
So you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your presence on social media.
Google ranks personal social profiles quite well, so make sure you are there for personal branding reasons. However, which network should you choose? Which is the most important one?
According to data summarized in the personal branding infographic of BrandYourself below, the major player is Linkedin. Not really surprising as it is currently the most important business and work related social network and community. Continue reading
Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
Facebook has been testing several methods and formats lately, although not with big success. So it seems. The discussions on the effectiveness of Facebook ads have received lots of attention with many different opinions and quite some hype.
Wordstream, a Search Engine Marketing agency, earlier this year collected some data on the display advertising and overall reach and efficiency of Facebook and Google and presented them in a (rather loaded) comparative infographic. Continue reading