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	<title>Social Marketing Forum &#187; Content marketing</title>
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		<title>10 Blogging, Content and Social Media Metrics and How to Improve Them</title>
		<link>http://www.socialmarketingforum.net/2013/04/blogging-and-social-media-metrics-to-improve/</link>
		<comments>http://www.socialmarketingforum.net/2013/04/blogging-and-social-media-metrics-to-improve/#comments</comments>
		<pubDate>Sun, 14 Apr 2013 12:18:50 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[blogging metrics]]></category>
		<category><![CDATA[content metrics]]></category>
		<category><![CDATA[social media metrics]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=1175</guid>
		<description><![CDATA[A white paper from Vocus identified 10 key blogging, content and social media metrics. We summarized them and looked at five metrics in-depth. We also added several tips to improve them. Planning your business and marketing strategy requires a full analysis of metrics and KPIs (Key Performance Indicators) that are relevant to gauge your success [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Storytelling to Strengthen Your Brand</title>
		<link>http://www.socialmarketingforum.net/2013/02/using-storytelling-to-strengthen-your-brand/</link>
		<comments>http://www.socialmarketingforum.net/2013/02/using-storytelling-to-strengthen-your-brand/#comments</comments>
		<pubDate>Fri, 15 Feb 2013 16:27:57 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[emotional branding]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=1116</guid>
		<description><![CDATA[Storytelling is one of the most powerful ways to breathe life into your brand and often called one of the main components of a content marketing approach. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Content Marketing Lessons from SAP</title>
		<link>http://www.socialmarketingforum.net/2012/09/great-content-marketing-lessons-from-sap/</link>
		<comments>http://www.socialmarketingforum.net/2012/09/great-content-marketing-lessons-from-sap/#comments</comments>
		<pubDate>Wed, 19 Sep 2012 18:26:50 +0000</pubDate>
		<dc:creator>Renilde De Wit</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Content Marketing World]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[Lee Odden]]></category>
		<category><![CDATA[Michael Brenner]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=920</guid>
		<description><![CDATA[Lee Odden, one of the speakers at Content Marketing World 2012, posted a series of blog posts with interviews about content marketing. The different interviews were also summarized in a great eBook. A content marketing success example about content marketing to promote Content Marketing World 2012! Lee, who launched his book Optimize in Europe at [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/09/great-content-marketing-lessons-from-sap/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Joe Pulizzi: Content Marketing Strategy First!</title>
		<link>http://www.socialmarketingforum.net/2012/09/joe-pulizzi-content-marketing-strategy-first/</link>
		<comments>http://www.socialmarketingforum.net/2012/09/joe-pulizzi-content-marketing-strategy-first/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 01:01:09 +0000</pubDate>
		<dc:creator>Renilde De Wit</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Chief Content Officer]]></category>
		<category><![CDATA[content marketing strategy]]></category>
		<category><![CDATA[Content Marketing World]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>
		<category><![CDATA[Lee Odden]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=951</guid>
		<description><![CDATA[Earlier this week, we posted about Lee Odden’s interview with SAP&#8217;s Michael Brenner on content marketing at the occasion of Content Marketing World 2012 and the content marketing eBook Lee published. In the interview the importance of a solid content marketing strategy was mentioned. Lee Odden also interviewed content marketing godfather Joe Pulizzi, the organizer [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Content Marketing Evolutions and the Essence of Successful Content</title>
		<link>http://www.socialmarketingforum.net/2012/08/content-marketing-evolutions-and-the-essence-of-succesful-content/</link>
		<comments>http://www.socialmarketingforum.net/2012/08/content-marketing-evolutions-and-the-essence-of-succesful-content/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 16:36:08 +0000</pubDate>
		<dc:creator>Renilde De Wit</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Inbound marketing]]></category>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[InboundWriter]]></category>
		<category><![CDATA[succesful content]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=903</guid>
		<description><![CDATA[Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more &#8216;visual&#8217; forms of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Research: B2B Buyers Want Content</title>
		<link>http://www.socialmarketingforum.net/2012/08/research-b2b-buyers-want-content/</link>
		<comments>http://www.socialmarketingforum.net/2012/08/research-b2b-buyers-want-content/#comments</comments>
		<pubDate>Tue, 21 Aug 2012 05:52:39 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Search engine marketing]]></category>
		<category><![CDATA[B2B buyer]]></category>
		<category><![CDATA[Base One]]></category>
		<category><![CDATA[Buyersphere]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=881</guid>
		<description><![CDATA[Are you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/08/research-b2b-buyers-want-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Write Blog Headlines People (and your Goals) Deserve</title>
		<link>http://www.socialmarketingforum.net/2012/08/how-to-write-blog-headlines-people-and-your-goals-deserve/</link>
		<comments>http://www.socialmarketingforum.net/2012/08/how-to-write-blog-headlines-people-and-your-goals-deserve/#comments</comments>
		<pubDate>Mon, 20 Aug 2012 13:26:50 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Brian Clark]]></category>
		<category><![CDATA[Gerry McGovern]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[writing blog headlines]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=863</guid>
		<description><![CDATA[You can write the most interesting and best content in the world but if your blog headline doesn’t attract attention, appeal and convince people to read on, why even bother? You wouldn’t be doing yourself, your content and your readers a favor, right? Brian Clark says that “on average, 8 out of 10 people will [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/08/how-to-write-blog-headlines-people-and-your-goals-deserve/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing: Content and Blog Frequency</title>
		<link>http://www.socialmarketingforum.net/2012/08/content-marketing-content-and-blog-frequency/</link>
		<comments>http://www.socialmarketingforum.net/2012/08/content-marketing-content-and-blog-frequency/#comments</comments>
		<pubDate>Fri, 17 Aug 2012 09:59:49 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blog frequency]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=818</guid>
		<description><![CDATA[Content marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/08/content-marketing-content-and-blog-frequency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six Quick Tips to Get Blogging Ideas</title>
		<link>http://www.socialmarketingforum.net/2012/08/six-quick-tips-to-get-blogging-ideas/</link>
		<comments>http://www.socialmarketingforum.net/2012/08/six-quick-tips-to-get-blogging-ideas/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 13:32:48 +0000</pubDate>
		<dc:creator>Renilde De Wit</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=815</guid>
		<description><![CDATA[You want to share your knowledge and be a regular blogger? You write but run out of inspiration now and then? You want to get some ideas to blog about fast? You want to write about topics that are interesting for readers but don&#8217;t know where to start? Check out the following six quick and [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/08/six-quick-tips-to-get-blogging-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ten Blogging Lessons from Chris Brogan</title>
		<link>http://www.socialmarketingforum.net/2012/01/ten-blogging-lessons-from-chris-brogan/</link>
		<comments>http://www.socialmarketingforum.net/2012/01/ten-blogging-lessons-from-chris-brogan/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:57:38 +0000</pubDate>
		<dc:creator>J-P De Clerck</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[blogging lessons]]></category>
		<category><![CDATA[Chris Brogan]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=855</guid>
		<description><![CDATA[2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much &#8216;noise&#8217;. And we need filters. &#8220;Curation&#8221; is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. &#8220;People can barely read [...]]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2012/01/ten-blogging-lessons-from-chris-brogan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Content Marketing: How are European Marketers Applying it?</title>
		<link>http://www.socialmarketingforum.net/2011/05/b2b-content-marketing-what-is-it-how-are-european-marketers-applying-it/</link>
		<comments>http://www.socialmarketingforum.net/2011/05/b2b-content-marketing-what-is-it-how-are-european-marketers-applying-it/#comments</comments>
		<pubDate>Thu, 19 May 2011 01:00:40 +0000</pubDate>
		<dc:creator>Jim Ducharme</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[B2B content]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[Chief Content Officer]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[COO Magazine]]></category>
		<category><![CDATA[Joe Pulizzi]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=728</guid>
		<description><![CDATA[According to a recent survey, Dutch Marketers have a long way to go in using content marketing effectively.]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2011/05/b2b-content-marketing-what-is-it-how-are-european-marketers-applying-it/feed/</wfw:commentRss>
		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Tips on Fighting Blogger’s Block: Re-Blogging is Not the Answer</title>
		<link>http://www.socialmarketingforum.net/2011/04/tips-on-fighting-blogger%e2%80%99s-block-re-blogging-is-not-the-answer/</link>
		<comments>http://www.socialmarketingforum.net/2011/04/tips-on-fighting-blogger%e2%80%99s-block-re-blogging-is-not-the-answer/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 01:00:36 +0000</pubDate>
		<dc:creator>Scott Cohen</dc:creator>
				<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogger's block]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Inbox Group]]></category>
		<category><![CDATA[Scott Cohen]]></category>
		<category><![CDATA[tips & tricks]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=613</guid>
		<description><![CDATA[Scott Cohen from Inbox Group offers some tips on how to handle "blogger's block".]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2011/04/tips-on-fighting-blogger%e2%80%99s-block-re-blogging-is-not-the-answer/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>7 Social Marketing Insights</title>
		<link>http://www.socialmarketingforum.net/2011/04/7-social-marketing-insights/</link>
		<comments>http://www.socialmarketingforum.net/2011/04/7-social-marketing-insights/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 01:00:06 +0000</pubDate>
		<dc:creator>Jim Ducharme</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Relationship marketing]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[tips & tricks]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=593</guid>
		<description><![CDATA[I've gathered 7 insights (at least I hope they're insightful) to share on social marketing.]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2011/04/7-social-marketing-insights/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Viewing the Future of Television</title>
		<link>http://www.socialmarketingforum.net/2011/03/viewing-the-future-of-television/</link>
		<comments>http://www.socialmarketingforum.net/2011/03/viewing-the-future-of-television/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 01:00:35 +0000</pubDate>
		<dc:creator>Jim Ducharme</dc:creator>
				<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Interactive TV]]></category>
		<category><![CDATA[Television Marketing]]></category>

		<guid isPermaLink="false">http://www.socialmarketingforum.net/?p=578</guid>
		<description><![CDATA[What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way.]]></description>
		<wfw:commentRss>http://www.socialmarketingforum.net/2011/03/viewing-the-future-of-television/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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