Social media is NOT just about distributing your marketing message. I frankly don’t think any digital media channel is solely about that. From email to Facebook, it’s as much about listening as it is about talking.
MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011? Increasing website traffic via social media integration [...]
While “GTs” or “Get Togethers” are not new to social media, Mashable.com made it all official in 2010 when they began promoting June 30th as the official worldwide social media day. Aside from lending the idea some good credibility, Mashable was also smart enough to provide some social media tools as a way for locals [...]
People use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom.
Just in case you missed them, five of our most popular posts.
Every industry (professional or not) has its own terminology which is often used as a verbal “Masonic handshake” to reinforce the idea that those in the know belong to a group with special knowledge.
If you need some inspiration regarding your social media strategy and implementation, you’ll find these seven tips from Fortune 1000 companies worth reading.
13% of social network fans and followers of a company or brand want to be called upon to do something.
According to the study, YouTube came out on top as the channel where most marketers plan to increase their efforts. 77% stated they would be doing more on YouTube and/or video marketing. 82% of those companies with 1000 or more employees indicated this as a key growth area.
What channels are marketers focused on and what tools are they employing in social media?
Remember that old video game called “Pitfall”? You had to leap over pits of alligators and swing across swamps and avoid other obstacles. That might be a great analogy for social media if you happen to be new to it.
I think it’s about time for social media and the web in general to reconsider and retool how we present advertising.
I don’t dispute that Twitter and Facebook etc can be distracting. However, what I’m contemplating here is whether you should be blaming the technology or your own hiring and management practices.
The debate regarding the value of social media to marketing is ongoing. On the one side we have the evangelists who preach that you just have to get in there and not worry about details like ROI. On the other, we have traditional marketers who are becoming more vocal in their demands for some kind of measurability.
Giving your staff clear guidelines is always a good idea, but trying to enforce policy which hobbles your efforts to leverage social media is a bullet in your foot.
I’ve gathered 7 insights (at least I hope they’re insightful) to share on social marketing.
Small businesses have however always relied on a strong relationship to drive recurring revenue, which is why adding social media to their marketing mix makes so much sense.
Cloud and mobile are bringing us to an epoch in technology where it will move with us rather than us having to come to it.
If you have a blog which features user comments, then you have a foundation for an online community. If you are on Twitter or Facebook then you have the potential for an online community. These constructs are much like reefs are for fish…
What about the future of TV? Is it going to evolve or just wink out like the last dot of light on a CRT? Doubtful since, historically we’ve yet to see a mass media just blink out of existence in that way.
Word-of-mouth advertising is the number one way respondents (82%) reported that customers find them, followed by search engines and the internet (66%). Traditional advertising came in a distant third at just 37%.
I knew this event was going to be different from your standard online marketing conference, but until you experience it, you just don’t realize how refreshing a whole new presentation style such as this can be!
I believe that at trade conferences and conventions, the real learning happens in the hallways. It’s in between the structured presentations that people get together and test their ideas to see how they’ll hold up in casual discussion with peers. Even with Twitter providing keynote real time play by play and any back and forth [...]
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