Abbott and Costello for those of you too young to remember made the title of this article famous. Their comedy bit about baseball and Who’s on First (see below) is a classic. When it comes to email marketing, remembering those two lines might just help you with your next campaign. When you plan to send […]
Email Marketing: Who’s on First and What’s on Second? Read More »
Chris Donald’s dad weighs in on social media and boy does he have some things to say about it!
Sh*t My Dad Says About Social Media Read More »
Social media can be a daunting channel for some; For others, it can be downright frustrating. You put in some time, energy, and resources, only to see no real value in return—at least no real ROI value. Chances are you’re looking at social media the wrong way. Using social channels to drive purchases is hard even for those with deep pockets. Still, you see companies allocating large budgets to social media. That’s because they have a plan (possibly).
Social Media: You Can’t Always Get What You Want… Read More »
For me Twitter has been a valuable social media tool to connect with others in the email marketing and social media space. I’ve also made a few business connections for new clients as well as sending business to others. As for Facebook and other social media sites, I guess I’ve become comfortably dumb. I don’t see the value or ROI for time spent.
Social Media: I've Become Comfortably Dumb Read More »