Content marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as surveys keep showing. Succesful content needs to be optimized for your business goals and the goals of your audiences. It’s the purpose of content marketing.
Although there is a clear evolution towards more ‘visual’ forms of content, eBooks, blog posts and other written content marketing formats remain important too. The fact that search engines are still crucial sources of traffic plays a big role here. Blog post headlines are good ways to attract attention, for instance.
InboundWriter, a platform we also use to optimize our content, has released a new content marketing infographic. It clearly shows content marketing is not just about search anymore: the integration of search, social and other tactics and channels is a fact and succesful content takes all channels consumers (and B2B buyers) use, as well as their behavior and preferences, into account
Some content marketing takeaways:
- The consumption of content is increasingly happening on mobile platforms. This requires new formats, taking into account mobile user experiences.
- Context, relevancy and readability are the 3 factors for successful content.
- 27 million pieces of online content are shared daily. In other words: it’s important to stand out and optimize your content (marketing).
Discover the evolving role of content marketing and what makes successful content below.