Why Women Own Social Networking

Women and Social Networks

Has the male gender’s seeming inability to interact beyond “road rage” and taunting at sports events finally caught up with us? Is my gender doomed to obscurity on social networks because we just don’t know how to communicate?

Let’s face it, guys have issues when it comes to really communicating emotions and needs effectively. Oh sure, we’ll talk about how our local sports team sucks or maybe brag about that fish we caught, but do we really know how to share our lives in a social sense? I have to wonder when it appears our opposite gender is beginning to dominate social networking. Is this due perhaps to some kind of genetic shortcoming on our part? Soon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.

I’m doomed. The only thing in my garage is a baby carriage and an electric mower.

I’ve been reading comScore’s “2010 US Digital Year in Review” and one bit of data which caught my eye suggests that women are fast becoming the dominate gender in social networking. According to the whitepaper, in 2010 women extended their lead over men in the share of time spent on social networks. Women spent 16.8 percent of their online time – one out of every six minutes – on social networking sites in December 2010, up 4.5 points from the previous year. By comparison we guys only spent 12 percent of our time on social networks during the same period, a piddly 2.9 percent increase.

Women are not only spending more time social networking, but their usage is also accelerating at a faster rate.

Women are going to own social networking and media gentlemen because they are better communicators – yes, I know I’m generalizing here. However, just based on personal experience, women are more likely to share information freely than men. My wife for example, is absolutely wired socially to a network of information for new moms. She uses social networks to exchange information about parenting and gain support from other new moms. Social media and networks have been a boon for her and through her efforts, I think we’ve been better parents for our two year old daughter.

This is why word-of-mouth and social marketing can be so effective with women. They really appreciate the value of sharing resources and information.

Look, guys have a simple methodology: find, hunt and kill – we aren’t likely to share the kill or certainly where we found it unless it gains us something.

Are you sharing more than just “muscle car” specs with your customers? Are you providing them real value by sharing information about how people use your products or services to enrich their lives?

Women aren’t going to wait for you to finally get it. As their influence continues to grow on social networks, they’ll share the information about what brands get them and ignore those who don’t.

I’ll be in the garage if anyone calls.

Get started with content marketing

Check out the online content marketing guide by Content Marketing Experience.

 

Get started with content marketing - start
  • http://twitter.com/yuricon/status/38416854309408768 Erica Friedman

    RT @richmeyer: Why Women Own Social Networking: http://me.lt/2ZfH

  • Tony Karrer

    Why Women Own Social Networking http://bit.ly/eExmak

  • http://twitter.com/conversionation/status/38552347407941632 J-P De Clerck

    Why Women Own Social Networking http://bit.ly/hIc9Ks

  • http://twitter.com/robcubbon/status/38553024670605312 Rob Cubbon

    RT @conversionation: Why Women Own Social Networking http://bit.ly/hIc9Ks

  • http://twitter.com/doloresvela/status/38572799232581632 Dolores Vela

    Why Women Own Social Networking http://ow.ly/3YQwt #socialmedia

  • http://twitter.com/ocionet/status/38572833290330112 Ocio Network

    RT @doloresvela: Why Women Own Social Networking http://ow.ly/3YQwt #socialmedia

  • http://twitter.com/twiterpreneur/status/38580194440642560 Twiter Preneur

    Why Women Own Social Networking http://bit.ly/hjRZjJ

  • http://twitter.com/archidraca/status/38582613459468288 Cicelie Caulton

    RT @laurabower: Why Women Own Social Networking http://bit.ly/hIc9Ks via @conversionation

  • http://twitter.com/josephinemeleca/status/38584374488342528 Josephine Meleca

    RT @TwiterPreneur: Why Women Own Social Networking http://bit.ly/hjRZjJ

  • http://twitter.com/educationalgame/status/38585504396095488 Nathalie van Ee

    RT @Punflaykids: This is cool! RT @smarketingforum: Why Women Own Social Networking http://bit.ly/hIc9Ks

  • http://www.thejackb.com/ The JackB

    The numbers you quote are great, but they are missing some things. Without making it a long comment I would say that it is important to gain a better handle on purchasing power. Men have far more than we are given credit for.

    • Jim Ducharme

      Hi Jack,

      Have we not gotten our due on purchasing power though? Can you give me some suggestions for subjects for future posts? Let’s give ourselves some due if we haven’t gotten what we deserve. I’m certainly up to write that post.

      Regards,
      jim

      • http://www.thejackb.com/ The JackB

        Hi Jim,

        I don’t want to hijack the thread,but some of this is being discussed on a blog called Odd Dad Out. I suspect that men may not comment online with the same frequency as women, but it doesn’t mean that we aren’t listening/reading.

        Look at traditional areas, technology/cars and you’ll find men participating more actively in online discussions. There is also a push being made by fathers who are more involved with their children than past generations.

        That includes interest in consumables that might not be top of mind for men otherwise. As to how big that group is, well I don’t have an answer. I wonder if someone has studied it at all.

        • Jim Ducharme

          Hi Jack,

          Sharing links to related discussions here is certainly not going to be considered “hijacking”. I’d appreciate it if you would share a direct link to the discussion you mention. I think the community will appreciate it too. The whole idea of social media is to share views, insight and information.

          You raise some excellent points! I once worked with a company where I managed over half a million subscribers of “power enthusiasts”. It’s true, men actively developed, led and participated in these communities and men do participate in many online communities.

          Do you blog? Would you like to submit a response? I think that would be great!

          Regards,
          jim

  • http://twitter.com/thetombrasgroup/status/38686403772686336 The Tombras Group

    Good read. RT @laurabower Why Women Own Social Networking http://bit.ly/hIc9Ks via @conversionation

  • http://twitter.com/xa_net/status/38691574766379008 XA.net

    Women spent 16.8% of their online time on social networking sites in Dec 2010, men only 12% http://dld.bz/N8xs via @smarketingforum

  • http://twitter.com/famousbloggers/status/38695967922462720 Famous Bloggers

    Why Women Own Social Networking http://tinyurl.com/6ka7wcy via @smarketingforum

  • http://twitter.com/ericalkelley/status/38696048205627392 Erica Dinero Kelley

    RT @FamousBloggers: Why Women Own Social Networking http://tinyurl.com/6ka7wcy via @smarketingforum

  • http://twitter.com/iamericakelley/status/38696107647311872 Erica L. Kelley

    RT @FamousBloggers: Why Women Own Social Networking http://tinyurl.com/6ka7wcy via @smarketingforum

  • http://twitter.com/davidspence/status/38702942374723584 davidspence

    RT @thetombrasgroup: Good read. RT @laurabower Why Women Own Social Networking http://bit.ly/hIc9Ks via @conversionation

  • http://twitter.com/thewebchef/status/38726913933578240 Paul Gibler

    RT @xa_net: Women spent 16.8% of their online time on social networking sites in Dec 2010, men only 12% http://dld.bz/N8xs via @smarketi …

  • http://twitter.com/ninaaaab/status/38732420622585856 NinaaaaB

    RT @xa_net: Women spent 16.8% of their online time on social networking sites in Dec 2010, men only 12% http://dld.bz/N8xs via @smarketi …

  • Pingback: Judy Croon » Blog Archive » Why women own social networking()

  • http://twitter.com/babyboomerboy/status/38943377684824064 Michael Bairstow

    RT @conversionation: Why Women Own Social Networking http://bit.ly/hIc9Ks

  • http://twitter.com/sociocentral/status/39148108222967808 Austen M.

    "Why #Women Own Social Networking": http://bit.ly/hIc9Ks – RT @smarketingforum #socialmedia #gender #data

  • http://twitter.com/x_all/status/39151074417979392 Allyson

    Why Women Own Social Networking http://bit.ly/hySVwK

  • http://twitter.com/simonephillips/status/39358012007120896 Simone Phillips

    RT @smarketingforum: Why Women Own Social Networking http://bit.ly/hIc9Ks

  • http://twitter.com/imtwhizkidz/status/39360436528873472 IMT Whiz Kidz

    Why Women Own Social Networking http://tinyurl.com/6ka7wcy

  • http://twitter.com/annemariedejeu/status/39618955593129984 annemariedejeu

    leuk!! RT @marliezl: Waarom vrouwen meer online buzzen dan mannen http://bit.ly/hzwGNb

  • http://twitter.com/helendenheld/status/39677754207244288 helendenheld

    RT @AnneMariedeJeu: leuk!! RT @marliezl: Waarom vrouwen meer online buzzen dan mannen http://bit.ly/hzwGNb

  • http://twitter.com/hugeheadca/status/39694961230364672 Jim Ducharme

    in case you missed my post Friday: Why women own social networking: http://bit.ly/fr3sM7

  • http://twitter.com/vu_ngo/status/39806176887701506 vu ngo

    Women are not only spending more time social networking, but their usage is also accelerating at a faster rate http://bit.ly/gNlWVZ

  • http://twitter.com/dwimberlyeffect/status/39865241609310208 dwimberlyeffect
  • http://twitter.com/keitherrington/status/40051944735117312 Keith Errington

    ♘ Why Women Own Social Networking: http://ow.ly/4122u – "I’ll be in the garage if anyone calls."

  • http://twitter.com/smallbizbonfire/status/40143811183124480 smallbizbonfire

    Very interesting discussion here. What's your perspective? || Why Women Own Social Networking http://bit.ly/erZc0x via @smarketingforum

  • http://twitter.com/aplusvaservices/status/40145001384120320 Leona Martin, VA

    Why Women Own Social Networking? http://fb.me/vXQF32Ff

  • Jessica

    Many of our clients http://www.libradesignandmedia.com offer products geared toward women and they have seen great success in social networking. I do agree that women spend more time on social networking sites and tend to believe their “peers” that they see on such sites. Interesting article!

    • Jim Ducharme

      Glad you enjoyed the post Jessica!

      Regards,
      jim

  • http://twitter.com/sarahnsimmons/status/40147995781627904 Sarah Simmons

    RT @APlusVAServices: Why Women Own Social Networking? http://fb.me/vXQF32Ff

  • http://twitter.com/karenweikert/status/40876119762673664 Karen Weikert

    Why Women Own Social Networking… Or Will In The Near Future http://bit.ly/fr3sM7 @wahinemedia

  • http://twitter.com/jademoon1/status/40878371206336512 jademoon1

    LOL Domination! rt:@karenweikert @wahinemedia Why Women Own Social Networking.. Or Will In The Near Future http://bit.ly/fr3sM7 @wahinemedia

  • http://twitter.com/gjwahine/status/41285597607890944 Gwen Woltz

    RT @JadeMoon1 LOL Domination! @karenweikert @wahinemedia Only a REAL man can write an article like this! http://bit.ly/fr3sM7